Deliverables | Jovarlo

"Tell me a story"

One of my biggest skill sets I take pride in is my creative storytelling, persuasive writing, and extensive research, all summed up into deliverables. Here are some of my most proudest deliverables, presented to clients, employers, and academic projects! Brief descriptions for each deliverable are also included to show how I met and exceeded expectations.

Marketplace Deliverables

Maybelline Great Lash GTM Strategy

Working for L'Oreal USA, being assigned to Maybelline New York, I was tasked with creating a Go-To-Market Strategy for Maybelline's Great Lash mascara. I emphasized a pivot for Gen-X and Boomer consumers due to the huge percentage of older consumers holding nostalgia or current usage of teh mascara. The campaign also addresses the lack of older female representation in beauty and addresses consumers to be teh spotlight and star in campaign, using traditional forms of media liek OOH advertisements and print magazines to be the center of teh campign for Boomer consumers, levering socials with influencer partnerships and giveaways for Gen-X Great Lash lapsed users

Prior to my employment at Inspira Health, I created and pitched a 360 marketing plan for Inspira Health where I discussed ways they could elevate themselves further from a marketing standpoint, which included a competitor analysis, content ideas, and community webinars to attract more Hispanic patients, (for which Bridgeton NJ hold a large Hispanic population)

Inspira Health Marketing Plan

Academic (Client) Deliverables

For my Management of Advertising & Promotions class, my team, The Home Run Hitters, presented our final presentation to our client, Robert Zorian of Zorian Bats. Our team presented a marketing campaign with a $10,000 budget that included a website redesign; new logo design; investing in Hubspot’s CRM system; investing in paid advertising on YouTube, Spotify, and Meta; and continuing in-person tabling events at baseball tournaments.

For my Advanced Marketing Research methods class, I worked alongside a group of my classmates to gather primary and secondary research for a ficticious eco-firendly lfiestyle brand, which includes data ran and tested using IBM's SPSS software to gather our primary research results to support the data in this study to give "TerraVerde" strategic recommendations on how they should pivot their eco friendly business, with step by step details on where to start with my teams strategic recommendations

At my first semester at Rowan, taking my first marketing course, for my Principles of Marketing class. I worked alongside a group of students to deliver a marketing campaign to a client called Kickstand Cocktails. Kickstand cocktails is a sweet fruity cocktail beverage brand with a spciy pepper twist. Our team provided information including influencer partnerships, brand activation ideas for festivals, and levering social media platforms like Facebook and instagram to create a viral challenge for this one of a kind, alcoholic beverage.

At my first semester at Rowan, I created a marketing campaign for Saxby's, a student run coffee company, founded in Philadelphia. Saxby's initiatives were to incrases sales by 15% and to promote their newest adition to their drinks of cold foam and increase student awareness. For this campaign, I pinpointed ways Saxby's could revive the successful Got Milk commercials and advertisements with Cold Foam. This campaign also included leveraging giveaways and social media to increase student participantion for this fun and lighthearted campaign.

Academic Presentations

For my Strategic Communciations class, I was given the task to create a case study presntation, which I created a deck to show Bud Light's Easy Carry Contest and what can be taken away from Bud Light's PR decisions and poor strategic repositioning ideas. This includes discussing Bud Lights partnerships with trans-activist, Dylan Mulvaney, the short and long term backlash Bud light faced, and provide concise notes on what can be learned from Bud Light's decision to abandon their primary target market in an effort to be more diverse and welcome younger, diverse beer consumers.

For my Basic PR Writing class, i worked alongside a team of my classmates to create a brief presentation for teh Philadelphia Animal Welfare Society, where we aimed to help increase pet adoption by 15% and to disperse misconceptions citizens may have about pet adoption in the city being not sustainable. This includes discussing strategic tactics we plan with a pop up pet adoption event in Center CIty, discuss toolkit materials needed to assist PAWS in garnering media coverage, and presenting a mock social media portfolio to demonstrate what this revitalization for PAWS would loook like for their social