PORTFOLIO
MY PROFESSIONAL CAREER IN A NUTSHELL, FILLED WITH CLIENT DELIVERABLES, SOCIAL MEDIA AND COPYWRITING PROJECTS, AND SO MUCH MORE!
Web Pages & Article Publications:
About:
Maybelline New York is one of the world’s most iconic cosmetic brands since 1915, known for delivering accessible, high-quality makeup inspired by New York City’s bold, fast-paced energy. As the #1 mascara brand in the U.S., Maybelline continues to lead innovation in eye cosmetics through culturally relevant campaigns, global product launches, and consumer-driven storytelling.
Role:
As a Product Marketing US/Operations Intern, I supported the Maybelline Eye Team in developing and executing strategic marketing initiatives to strengthen and relaunch key mascara franchises. My responsibilities included reviewing campaign copy, managing global copy translation workflows, supporting product launch readiness, and ensuring brand consistency across all consumer touchpoints.
Cross-Functional Collaboration:
In this role, I worked cross-functionally across PR, Social, Product Development, Creative, Production, and external agency partners. I contributed to campaign planning, asset development, packaging copy alignment, and launch execution, helping bring integrated marketing campaigns from concept to market across global regions.
Projects:
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Maybelline Body Mascara Launch
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Maybelline Colossal Mascara 1H25 Resupport Campaign
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Maybelline Great Lash Mascara 2H26 Resupport Campaign
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Maybelline Lifter Liner Influencer Seeding Partnership
About:
Inspira Health is a leading nonprofit healthcare organization based in South Jersey, serving over 1 million patients annually across hospitals, urgent care centers, and specialty services. As one of the region’s most trusted healthcare providers, Inspira focuses on delivering patient-centered care while strengthening community health through education, outreach, and integrated marketing communications.
Role:
As a Corporate Marketing & PR Intern, I supported the Marketing and Public Relations team in developing strategic campaigns to promote Inspira Health’s services, strengthen brand awareness, and drive patient engagement across South Jersey communities.
Cross-Functional Collaboration:
In this role, I worked cross-functionally with marketing leadership, creative teams, external vendors, and healthcare service line leaders to develop campaign materials, coordinate marketing initiatives, and ensure consistent messaging across digital, print, and physical consumer touchpoints.
Projects:
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2025 Inspira Maternity Campaign
Inspira Pre-Employment Marketing Plan
Social Media Posts
Work: Asset Selection, Social Clip Selection,
Copy Review, Ongoing Deck Development, Social Post Review/Editing, Scene Selection, Music Selection
Click Below :)
About:
Bally’s Atlantic City Casino Resort is one of the most iconic hospitality and entertainment destinations on the Atlantic City Boardwalk, offering luxury accommodations, dining, gaming, and large-scale entertainment experiences. As a legacy brand in the gaming and hospitality industry, Bally’s delivers integrated marketing campaigns to drive hotel bookings, event attendance, and guest engagement across digital and physical channels.
Role:
As a Marketing Intern promoted to Temporary Marketing Specialist, I supported Bally’s Marketing and PR leadership in developing and executing promotional campaigns, creating visual marketing assets, and driving brand visibility across digital, web, and physical platforms.
Cross-Functional Collaboration:
In this role, I worked closely with the VP of Marketing and PR, external agency partner McGuinness Media & Marketing, and internal creative teams to develop promotional campaigns, marketing materials, and content supporting Bally’s major brand initiatives, events, and property-wide promotions.
Projects:
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Bally's Atlantic City's 45th Anniversary
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Park Place Prime Grand Opening
Work: Website Management & UX Optimization, Social Media Strategy & Content Development, Newsletter Revitalization, Strategic Communications Planning, Institutional Campaign Support
Click Below :)
Newsletter Redesign:
Before
Before
After
After
Events Calendar Revitalization:
Great Lash 360 Go-To-Market Strategy
Social Media Posts & Reels
SGS Strategic Communications Briefing
Abunes Shapewear
About:
Abunes Shapewear is a Philadelphia-based apparel brand specializing in shapewear designed to enhance confidence and provide functional, body-contouring solutions. The brand sought to strengthen its digital presence, establish an e-commerce infrastructure, and successfully sell remaining inventory while building long-term brand equity.
Role:
As a Marketing Coordinator, I supported Abunes Shapewear in developing its brand identity, launching its Amazon storefront, and executing strategic marketing initiatives designed to drive revenue, increase brand awareness, and establish a scalable digital presence.
Cross-Functional Collaboration:
In this role, I worked closely with company leadership to develop a comprehensive marketing strategy, create branded visual assets, and optimize e-commerce listings. I contributed to brand positioning, content creation, and storefront development to ensure consistency across Amazon and social media platforms.
Projects:
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Amazon Storefront Launch & E-Commerce Expansion
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Brand Repositioning & Visual Identity Development
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Product Photography & Social Media Growth Strategy
Amazon Storefront Product Listings
Shapewear Photography
Social Media Posts
Click Below :)
Park Place Prime
Happy Hour Menu Photoshoot
Bally's Vertical TV Scala Designs
Graphic Design Poster Projects
Bally's Media Alert
Bally's Rack Cards
Bally's Social Media Reels
About:
Calixto’s Legacy is a Bridgeton, New Jersey–based floral business specializing in handcrafted floral arrangements for special events, celebrations, and custom client orders. As a growing small business, Calixto’s Legacy sought to establish a cohesive brand identity and strengthen its presence across physical and digital platforms.
Role:
As a Marketing Assistant, I supported Calixto’s Legacy in developing foundational brand assets and visual marketing materials to establish a professional brand identity and increase customer engagement.
Cross-Functional Collaboration:
I worked directly with the business owner to understand the brand’s vision, aesthetic, and target audience, translating those insights into visual marketing materials that reflected the business’s personality and strengthened its visual presence.
Projects:
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Brand Identity & Business Card Development
Social Media Posts
Business Cards
About:
Rowan University’s School of Graduate Studies supports more than 4,000 graduate students across diverse academic disciplines, providing resources, programming, and strategic initiatives designed to enhance the graduate student experience. The School of Graduate Studies plays a critical role in fostering academic success, professional development, and community engagement through integrated communications and student-focused initiatives.
Role:
As a Strategic Communications Assistant, I supported the School of Graduate Studies in strengthening its digital presence and improving communication effectiveness across web, email, and social media platforms. My role focused on enhancing accessibility, increasing student engagement, and modernizing communication systems to better serve Rowan’s graduate student population.
Cross-Functional Collaboration:
In this role, I worked closely with university leadership, marketing teams, and internal stakeholders to manage digital communication channels, support institutional initiatives, and develop strategic communication frameworks designed to improve student outreach, engagement, and information accessibility.
Projects:
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Rowan SGS Day of Giving
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First Gen Grad Student Reception
