ACADEMIC
PROJECTS
TerraVerde Final Research Report
Advanced Marketing
Research Methods
TerraVerde's Strategic Consulting
TerraVerde
Data Infographic
Overview:
For my Advanced Marketing Research methods class, I worked alongside a group of my classmates in a semester long project to gather primary and secondary research for a fictitious eco-friendly lifestyle brand, which includes data ran and tested using IBM's SPSS software to gather our primary research results to support the data in this study to give "TerraVerde" strategic recommendations on how they should pivot their eco friendly business, with actionable insights on what the company should do with the new consumer perspectives.
Work:
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Primary & Secondary Research
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Strategic Recommendations
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Data Collection & Analysis
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Target Audience Research
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Primary & Secondary Research Interpretations
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Survey Design & Distribution
Results:
Received an A+ grade in the course and professional feedback, receiving praise as a team regarding our effective interpretations of the data to provide actionable insights backed by primary and secondary research.
Ad Copywriting:
'Waking Up With Keurig'
Overview:
Fictitious campaign created for semester-long course: ADV 04375
Advertising Copywriting. The project goal was to create an ad campaign for Keurig that used similar branding to the coffee company's ads and made it feel realistic. This includes creating a TV ad script, creating a storyboard from scratch, and developing an actual radio advertisement.
Work:
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Brand Strategy
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Storyboard Development
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Radio Advertisement w/ Script
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Video & Audio Editing
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Audience Research
Results:
Received a 100 grade overall in the course and professional feedback, nailing the branding and creativity component of the project, being deemed "exemplary and extremely creative".
Keurig Ad Storyboard
Keurig TV Advertisement Script
PR 06317: Publication Layout & Design
The Boba Bar Visual Assets
Overview:
For my semester project, I was tasked with creating a fictitious brand called “The Boba Bar” and developing visual assets for the company, following several Principles of Design, using Adobe InDesign & Photoshop.
Work:
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Magazine Layout
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Small Advertisement
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Poster
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Greeting Card
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Brochure
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Copywriting & Creative Storytelling
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Branding & Brand Management
Results:
Received a 97 A grade in the course and professional feedback, receiving praise from the instructor stating, "Aurelio, wonderful work this semester. Your portfolio is very strong. You'll accomplish a lot in the future."
The Boba Bar
Table of Contents
The Boba Bar Poster
The Boba Bar
Small Advertisement
The Boba Bar
Small Advertisement
The Boba Bar
Brochure
The Boba Bar
Greeting Card
PR 06301 : Basic PR Writing
Philadelphia Animal Welfare Society
Overview:
For my Basic PR Writing class, I worked with a team of classmates to create a brief presentation for the Philadelphia Animal Welfare Society, where we identified the organization's pain points, including low pet adoption rates and misconceptions that pet ownership is not feasible in Philadelphia. With this, my team created a PR strategy and set a goal to increase pet adoption by 15%.
Work:
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Strategic Tactics
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Press Release
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Media Pitch Letter
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Fact Sheet
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Profile / Company Biography
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Social Mockups
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Audience Research
Results:
Received a 100 A grade overall in the course and professional feedback from the instructor regarding the strategy being well-written, articulated, and feasible given the timeline of the campaign.
PAWS PR Presentation
PAWS Press Release
PAWS PR Strategic Memo
JPG Direct Mailer Postcard
Ad Copywriting:
Jean Paul Gaultier's "Le Male" Rebrand
JPG Radio & TV Ad Scripts
Overview:
Fictitious campaign created for semester-long course: ADV 04375 Advertising Copywriting. The course goal was to take an existing product and develop client-ready reports outlining actionable steps a client could take to welcome a diverse target audience and shift consumer perceptions of “Le Male” from masculinity to its scent, emphasizing that it is gender-neutral and a fragrance for all.
Work:
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Brand Design
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Brand Strategy
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Storyboard Development
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Social Mockups
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Direct Mailer Mockups
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OOH Mockups
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Radio Advertisement w/ Script
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Audience Research
Results:
Received a 100 grade overall in the course and professional feedback confirming the viability of the campaign and the messaging tactics developed to speak to consumers.
JPG "Le Male" Headline Campaign
JPG Delivered Message Campaign
JPG Smell "Le Male" Campaign
Management Ad Promotions:
Zorian Bats Promotional Plan
ZB Client Ready Promotional Plan
Overview:
Marketing strategy developed for a real client based in Rhode Island, providing actionable insights and a step-by-step plan on how the owner could manage with a successful rebrand and “resurrection" of his YOY decline in sales of bat sales with a $10,000 budget. Client was open to building a marketing plan from scratch, whereas a team we delivered a comprehensive marketing strategy that featured:
Work:
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Web Redesign
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New Logo Design
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Hubspot CRM Implementation
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Paid Media Partnerships
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Social Mockups
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Promotional Offers
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Audience Research
Results:
Received a 97 A+ grade overall in the course and professional feedback from the instructor regarding the strategy being well constructed, establishing feasibility with the client regarding his budget.
ZB Secondary Research Report
ZB Mockup Portfolio Client Handout
TerraVerde Primary & Secondary Research Presentation
AWARDS
I always strive for growth and success in my academic career, and these awards are an exemplification of that! Take a look :)
